ABSTRACT
Due to the Covid-19 situation, the tourism sector has faced several challenges to be able to gradually continue with its different activities related to the tourism experience. Therefore, the sector has had to reinvent itself to return to the tourism activity;from this context arises the need to explore various technologies and, within this, the different types of augmented reality (AR). This paper is a systematic review of the literature. The following databases were considered: IEEE Xplore, Springer Link, Scopus, and Science Direct. The PRISMA methodology was used to collect and synthesize information. As a result, the different contributions of AR were systematized, and the most used type of AR and the main factors that influence the improvement of the tourism experience with the support of an AR-oriented application have been rescued. Finally, a proposed model for establishing AR-related systems to provide a better tourism experience is presented. © 2023 Seventh Sense Research Group®